Sumalak Party for Tourism Industry Representatives Held in Tashkent

On March 29, a large-scale industry event, Sumalak Party, took place in Tashkent. The event was organized by Asialuxe Travel in collaboration with the host company Zamin DMC. It was dedicated to the spring holiday Navruz and aimed at developing the hospitality industry, supporting travel agencies, and promoting the international image of Uzbekistan.

The event brought together more than 1,000 tourism industry professionals, including travel agencies, airlines, hotels, international tour operators, and representatives of the hospitality sector.

The event gained special significance due to its broad international participation. Among the guests were partners and representatives of companies from Turkey, Bulgaria, the Czech Republic, European countries, as well as participants from Dubai, the United Arab Emirates, and Saudi Arabia. Some international partners joined the event via online broadcast.

Representatives of the diplomatic corps were also invited to the event, including the Embassy of the Czech Republic and the Embassy of Turkey, along with various international guests and partners of the tourism industry.

The event served as a professional platform for hospitality industry representatives, aimed at strengthening international cooperation, developing partnership programs, and promoting Uzbekistan’s tourism potential in foreign markets.

Guests were immersed in the atmosphere of the national holiday Navruz — traditional sumalak, national cuisine, cultural performances, live music, and elements of Uzbek hospitality became part of both the business and festive program of the evening.

The highlight of the event was a car giveaway among participants of the campaign, which attracted significant interest from representatives of the tourism market.

Sumalak Party became one of the largest industry events of the season, bringing together hospitality industry representatives, international partners, and the tourism community around the promotion of Uzbekistan as a promising туристическое направление.